case studies
UI & CONTENT DESIGN driving engagement by optimizing messaging UI
Redesigning KeyBank’s in-app messaging to be mobile-first. Here you’ll find the story of how redesigning one component increased the average click-through-rate for all messaging tiles from <1% to 16%.
UX RESEARCH & STRATEGY | wORKSHOP FACILITATIONinvestigating communication preferences for online banking users
Leading UX strategy and research, culminating in a design thinking workshop aimed at improving the alerts and paperless preferences management experience.
UX dESIGNdeepening client relationships using personalization
Simplifying the product discovery process for KeyBank's 3.8 million digitally active clients by designing a centralized offer hub.
This work is confidential and I won't be able to show any project visuals for the time being; however, I am happy to provide a description of the work I've done.
UX RESEARCH & DESIGNscaling financial planning services with digital tools
Leveraging existing technology to design a new retirement planning tool, empowering clients to identify their financial goals and understand their financial needs.
This work is confidential and I won't be able to show any project visuals for the time being; however, I am happy to provide a description of the work I've done.
additional work
KeyBank: Consumer Digital OKR Workshop
Worked with Design Lead and fellow Sr. Designers to plan and facilitate an OKR workshop aimed at reimagining and redefining success metrics for a multi-functional digital department post-reorganization. We agreed on new KPIs that included design and accessibility specific metrics.
Key Design System: Strategy, Maintenance, & Growth
Collaborated with other design system leaders on the implementation strategy, expansion and adoption of a developing design system. Worked with KDS leadership to manage intake, create components in Figma for designers, and prioritize backlog with engineers. Worked alongside developers and Level Access consultants to remediate ADA violations.
KeyBank: Annual Mortgage Discount Campaign
Increased click through rate for annual Mortgage Discount Campaign messaging tile from averaging a 1.6% click-through-rate to 6.8% by designing 4 new tiles based on market segments instead of one general tile. The most successful tile had an 8% click through rate.
KeyBank: Paperless Enrollment Campaign
Redesigned the Paperless Enrollment messaging campaign saving the bank $2 million in 2022 and in 2023.
Key Design System: Illustrations
Designed and contributed 55+ UI elements, pictograms, and illustrations to the Key Design System component library.
Biadvo: Responsive Website Redesign
Led responsive website redesign for a newly rebranded digital co-parenting resource. Responsible for UX research, content strategy UI design.